To celebrate the launch of UNTUCKit's first UK flagship store, the brand invited us to pitch a big launch idea
that would make an impact. Opening in Westfield London, one of the UK's busiest shopping destinations, the challenge wasn't simply to announce a new store, but to introduce the brand to a much wider
audience beyond its existing UK fanbase.

Who better than Micky Flanagan, celebrated for his sharp observations on British life and his famously opinionated take on men's fashion, to give our American friends at UNTUCKit a proper British welcome? To make the idea even bigger, we unofficially appointed him the ‘Temporary British Ambassador to Men's Fashion’ creating a
launch platform that was distinctive, memorable and unmistakably British.