To celebrate the launch of UNTUCKit’s flagship store in the UK they asked us to pitch with a
big launch idea that would get them noticed. The first store due to open in Westfield, the largest
shopping centre in the UK and Europe. Whilst UNTUCKit had a great following in the UK the
challenge for us was to create something that would attract a new audience.

Who better than Micky Flanagan best known for his observational comedy about the quirks
of British culture and in particular his views on fashion - to give our US friends at UNTUCKit
a proper UK welcome. But we needed to make this bigger so we unofficially
promoted him to the ‘Temporary British Ambassador to Men’s Fashion’.