We developed a two-step LinkedIn Ads campaign for Sky Business Dedicated Internet Access,
targeting senior Technical Operations and IT stakeholders at mid-market and enterprise organisations to
drive awareness, consideration, and lead generation. As LinkedIn was a net-new platform for Sky Business,
we split-tested graphic vs. photography, with messaging grounded in the network pressures AI growth
places on IT networks. Early results are strong: a 1.2% CTR within two weeks.