As the TV industry became increasingly competitive with US technology companies like
Amazon, Apple TV and Netflix all offering on-demand products through the internet Sky knew to
remain competitive they had to reimagine TV and launched its new set-top box Sky Q. It allowed
viewers to watch programmes seamlessly across different screens and on the go. Alongside
a beautifully executed TV ad from Bother’s & Sisters, Sky relied on us to develop the
the idea and campaign through-the-line.