Your ticket to the high life.

As Banana Republic was launching their Autumn collection with the theme centered
around travel and New York's iconic JFK airport we were asked to help bring the collection
to life and generate excitement socially and instore for a high value launch event.

We based the campaign on the idea that filling your wardrobe with the new
Banana Republic range you can elevate your style to new heights. Shoppers were invited
to upgrade their look with the help of our fashion experts in the Club Lounge at the Regent Street store and enter our exclusive High Flyers competition to win a fabulous weekend in
New York plus spending money for a shopping spree at BRNY. Live models were hired to
show off the range and encourage shoppers to take part. The campaign was launched
across Europe in flag ship stores, which we were briefed to create.