It's frustrating that despite BetterHelp being the world’s largest online mental health provider,
many businesses are unaware of the services they offer for employee well-being. Our target audience has suddenly found themselves responsible for providing mental health services as a key employee benefit, forcing HR Directors to become experts in an area traditionally outside their remit.
We needed a campaign platform that would make BetterHelp Business famous for
offering a more affordable, accessible alternative to traditional providers.

Working alongside my ECD I was heavily involved in the production and role out of this integrated campaign involving social, digital, OOH & DOOH, podcast ads and video for social platforms.
Once storyboarded we commissioned Plastic Horses and the animation team to help
bring to life this 30 second video.