When Mitsubishi Electric approached us to pitch for new business, the brief centred on raising awareness of its EHDV technology, which gives fleet managers and drivers real-time
access to vehicle health, battery status, and driver performance data.

Although the project was purely speculative, I created a series of animated visual concepts to
explore and demonstrate a potential creative direction. Bringing ideas to life visually, even in their earliest stages, helps move beyond strategy alone making concepts more engaging,
easier to understand, and more inspiring for prospective clients.