The Principality Building Society came to us with an interesting brief. As they were currently
running a brand campaign ‘My Home’ across TV, radio and OOH and wanted to venture into home insurance they asked us to find a way to build on this current exposure. So across a range of
media and in branch comms we took the main campaign and ‘broke it’ - a simple way to
disrupt what had become familiar to customers in the region and tag on a
compelling offer.