Guestline provides tools for hotels to manage their online presence, build their brand, and engage
with guests before, during, and after their stay. Guestline provides a range of cloud-based solutions for the hospitality industry, including property management systems, channel distribution, and digital marketing tools. Their goal to help hoteliers streamline operations, increase revenue,
and improve the guest experience.

Both client and agency decided it was time to make more sense of the brand with a refresh.
The swoosh developed from random loops bridging the gap between our world and our customer’s world, visually connecting the hoteliers to the platform symbolising the seamless and effortless experience that Guestline provides its users. I was the AD working alongside my ECD to
help bring this to life and make greater sense of the brand elements already in place.