Who doesn’t love Nutella?

It’s always a pleasure working on the Ferrero account, especially with an iconic brand like
Nutella. For this promotional campaign, we started with the insight that most competitions have predetermined prizes. We decided to flip that idea on its head giving participants the chance
to win a day everyone will love! whatever that meant to them.

Through on-jar promotions, online engagement, and a one-off experiential event, we invited people to ‘doodle’ their dream day using interactive screens built into the spread. It was a fun, creative
way for fans to express what they love most all inspired by Nutella’s playful spirit.

To top it off it was voted one of the top five experiential events of the year by The Drum.