The Sky Hospitality team is always exploring new ways to reach business
audiences with Sky Stream, the plug-and-play TV service that helps businesses enhance
the customer experience and drive sales. For this campaign, we tested our creative across
StackAdapt and LoopMe, two AI-driven programmatic advertising platforms that optimise
cross-channel campaigns. LoopMe specialises in mobile and connected TV (CTV),
delivering up to five times higher campaign performance
through AI-driven optimisation.

To boost engagement we used native advertising as consumers view native ads
53% more often than standard display ads, making them an effective way to build
brand awareness while reducing ad fatigue.