Tingle detected?

I was part of the Digitas creative team that helped secure the $1.7bn GSK global media
account with Publicis One which included a portfolio of personal care brands. Zovirax stood
out to me, and both Digitas and GSK encouraged me to explore innovative ways
to support the “cold sore free in 3 days” claim.

This led to the idea of developing an app to speed up healing and build an
ongoing relationship with Zovirax customers, offering support and prevention
tips for their cold sore journey.