Each year we face the challenge of beating the previous campaign for Sky business hospitality and
this one was no exception. On the eve of one of the busiest times for sport including the World Cup we needed to find a way to package what would be a BIG summer of sport. To add to the challenge we had a multi-layered offer so we decided to find a common theme between all 3 aspects and create an
eye catching campaign that would leave landlords in no doubt this was the year to
give their customers the best of Sky Sports.